Agenda GPeC Summit November 24 2015
GPeC Summit, November 24 2015, Bucuresti Room, Crystal Palace Ballrooms (Calea Rahovei nr. 198A, sector 5, Bucuresti)
08:00 – 09:00 Welcome coffee & tea and attendee registration
09:00 – 09:15 Opening speech – the 10th anniversary edition of GPeC (Hashtag: #GPeC10 – feel free to use it for any social media share ;))
09:15 – 09:55 Panel “Romanian E-Commerce Market: The Big Picture” – the most important market facts and figures, HOT information about online shoppers’ profile, average order values, frequent purchases, the most important e-commerce market verticals, annual evolution 2015 compared to 2014, future e-commerce trends
Panel guests: Catalin Cretu (Subregional Manager Visa Europe – Romania, Croatia, Slovenia), Dorin Boerescu (CEO 2Parale), Ela Moraru (Industry Manager Google Romania), Horia Grozea (Director Card Payments mobilPay), Iulia Pencea (Group Account Manager, Custom Research & Strategy GfK Romania), Marius Costin (CEO PayU Romania).
10:00 – 10:50 Keynote Larry Kim (Founder & Chief Technology Officer WordStream): 10 Insanely Great Ways to Sell Your Stuff on Social Media
This keynote will cover unusual strategies, as well as tips and tricks on how to sell products and services on Twitter and Facebook using paid advertising.
10:50 – 11:10 Valentin Radu (CEO Marketizator): The hidden power of micro-conversions
Valentin’s presentation will be centered on practical examples (tips & tricks), from which you will find out:
- How to optimize each funnel step using qualitative and quantitative data;
- How to generate more micro-conversions;
- How to transform micro-conversion into macro-conversions;
- How small adjustments can lead to big results;
- How to re-engage visitors in the sales funnel.
11:15 – 11:45 Coffee Break & Networking @ GPeC E-Commerce Expo
11:55 – 12:15 Etienne Bostsarron (VP New Customer Relationships, Orange): How Orange is moving from e- to m-commerce
We’ll show you the big picture and let you see why m-commerce is no longer the future, but the present!
- How the market is moving;
- Why smartphones are changing the game;
- Orange strategy to adapt.
12:15 – 12:55 Panel “Check: Logistics & Courier companies meet online shops” – The courier is your online’s interface when it comes to the final client relationships. Therefore we’ve planned an honest and direct chat between the online shops present at the conference and the representatives of the top companies active in the industry.
Panel guests: Bogdan Colceriu (CEO Frisbo), Carmen Patirlageanu (Business Development Manager, AllPacka), Felix Patrascanu (Managing Partner FAN Courier), Lucian Aldescu (CEO DPD Romania).
12:55 – 13:35 Keynote Oli Gardner (Co-Founder Unbounce): The Four Corners of Conversion: Understanding the Intersection of Copy, Design, Interaction & Psychology
You can’t have copy without a design to present it. You can’t have design without a way to interact with it. And you can’t convert if you can’t persuade.
By understanding how information hierarchy impacts clarity, how the 23 principles of Attention-Driven Design impact focus, how faulty interaction models impact cognitive stress, and how the fine line between influence, persuasion and manipulation can be the difference between delight and disgust – you can make real change to your conversion rates.
In this incredibly actionable session, Oli will show you how to combine the four corners of conversion in a data-driven optimization framework that will change how you use landing pages to deliver delightful and high-converting campaign experiences.
13:40 – 14:35 Lunch Break & GPeC E-Commerce Expo
14:45 – 14:55 George Iriciuc (Country Manager Romania SALESmanago): Full Marketing Automation for E-Commerce
14:55 – 15:40 Keynote Brian Massey (Founder Conversion Sciences): Is Google Scaring Businesses into Bad Redesign Decisions?
Your mobile site is the “Tip of the Spear”. It is the first experience many will have with your brand. Your mobile traffic is probably growing fast. Yet businesses ignore mobile visitors, or try to take shortcuts with responsive web design. Brian Massey’s company has clients whose mobile traffic converts higher than their desktop traffic. Brian will share the tests that are working on mobile and what mistakes to avoid.
- Could mobile visitors be your most important visitors?
- Is responsive web design the right approach?
- What does a high-converting mobile site look like?
- What should you be testing on your mobile site?
15:45 – 16:15 Panel “The e-commerce market through the eyes of the top online shops”: HOT Black Friday 2015 facts and figures, the main features of online clients, services clients expect, top product categories, mobile vs. desktop, what’s next in 2016?
Invitati in panel: Cristina Popa (CEE Customer Service Manager FashionDays.ro), Dan Vidrascu (Country Manager Elefant.ro), Mihai Patrascu (CEO Evomag), Robert Berza (Country Manager ZOOT Romania)
16:15 – 16:45 Keynote Viljo Vabrit (CEO, Senior Conversion Analyst ConversionXL Agency): A bulletproof roadmap to boost your online sales
Online success is like a highly competitive sport. To be world class and dominate your space you have to build on your strengths and eliminate weaknesses. This means constant effort to improve your website. The key question is how to identify where your website is leaking money and how to eliminate those leaks.
Viljo will walk you through the process you can use to identify and plug the leaks. And make a lot more money.
16:45 – 17:15 Coffee Break & Networking @ GPeC E-Commerce Expo
17:25 – 17:45 Omri Yacubovich (Founding Member & Head of Marketing Commerce Sciences): How Spending $500 Can Make You $30,000 In Online Sales
Proven tactics used by the largest companies such as Amazon as well as the sophisticated small organizations for increased conversions, average order value and reducing cart abandonment.
17:50 – 18:25 Panel “21 key points on what NOT to do in e-commerce“: the most important conclusions of the GPeC online shops jury evaluation (2 jury evaluation stages, 120+ evaluation criteria, 20+ e-commerce specialists in the jury).
Panel guests: Adrian Ichim (Founder & Partner Advanced Ideas); Alexandru Lapusan (CEO & Founding Partner Zitec), Andreea Moisa (Managing Director Beans United), Bogdan Manolea (Co-Founder Trusted.ro), Doina Vilceanu (Chief Marketing Officer ContentSpeed), Ela Moraru (Industry Manager Google), Razvan Acsente (Marketing Executive OLX.ro – Naspers).
18:25 – 18:45 Iulian Stanciu (CEO eMAG): Romanian E-Commerce 2015: Facts & Trends
- The e-commerce market and its potential share of total retail;
- Business model trends;
- eMAG in the e-commerce market.
18:45 – 19:40 Dinner & GPeC E-Commerce Expo
19:40 The 10th anniversary edition of GPeC E-Commerce Awards Gala – over 100 online shops went through the most complex usability and best practice audit in Romanian online and are competing for the title of “Online Shop of the Year“. Congrats! All attendees deserve equal rounds of applause and our honest congratulations! Chapeau!
The Romanian E-Commerce Awards Gala is the market authority handing over the awards and recognitions in Romanian e-commerce for 10 years. The evening of November 24 will be a true show we invite you to be a part of.
